Posts Tagged ‘luxury holidays’
Luxury Holidays And The Internet
May 22, 2010
The internet puts the world at your finger tips, particularly if you’re one of the 55% of internet users booking your holiday online. The online travel industry is booming, with people so desperate to snap up a bargain break 64% of bookings are made at work.
The seismic shift began in the early noughties as a way to cut the middle man; the lure
of teletext prices but in glorious Technicolor. Better broadband connections, cheaper
computers and mobile internet means only 9% of internet users book on the high street. The industry is worth billions and sites like Lastminute.com and Expedia are household names, but new evidence suggests these trends go beyond the humble price
war.
According to the forums, the benefits are convenience, freedom and trust. In the past hotels were booked on the ratings travel operators gave them, now it’s about how they treat the people, not the VIPs. Not only is the customer now the agent, but they’re also the critic and photographs, blog posts, amateur videos of building sites under balconies and the 911 on the buffet are all out there to be found.
For those do who like to see a financial return on their efforts, the internet will always be number one. A recent investigation by Which? magazine found price differences of up to 500 between brochure and online quotes… with the same operator. The size of the industry and the popularity of price comparison sites have also increased competition, again giving you the better deal. Throwing in the value added extras like free nights, free breakfasts and discounts on car hire has become standard.
The most popular trips online are beach holidays, closely followed by long haul jaunts to the Far East. The internet isn’t just a trendy tool for the 20-30 age group, it’s a guarantee that you will never again be palmed off with the last two places on an all inclusive in Tenerife. Online bookings allow spontaneity, impulsiveness and above all the sense freedom a traveller is always seeking.
Browse a range of exclusive luxury holidays online!
Why We Book Our Luxury Holidays Online
March 1, 2010
The travel industry has been completely turned upside down by the progression of the Internet over the last five to ten years. We can now book business travel, bargain breaks, weekend city breaks, beach holidays and luxury holidays online and a good number of us do. 55% of holidays are now booked online and an additional 17% are researched online and then booked over the phone, according to a Nielsen/Netratings survey.
Luxury holidays in particular are an interesting area of travel to look at. A few years ago, a couple looking to book a luxury holiday would have spent hours in a travel agent (often in a high end travel agency catering specifically to the luxury market). Now, over half of consumers book that type of holiday online. But why?
Luxury Holidays are a good way of showing the benefits of using the Internet to book a holiday. As these holidays are expensive, they would probably have required several trips to specialist travel agencies to make sure you have made the right selection. Here are the three main reasons that booking luxury holidays online hold an advantage:
Price Luxury holidays are, by nature, a relatively expensive treat. And the prices from agency to agency can vary by hundreds of pounds sometimes. But using the Internet to book, consumers can check several agencies all from the comfort of their home. In addition, the growth of comparison websites has made this type of price checking even easier.
Information Due to the prevalence of information on the Internet, you will now have more information than an old travel agent will have done. You can check out the travel company before booking and without talking to somebody who is biased because they work for them, and more importantly you can see what real people who have been to the destinations have to say about them. This gives you a much more impartial view, and this extended knowledge will give you a great insight into your decision. This is great for anybody spending large amounts of money on luxury holidays, as it means you are less likely to pick somewhere that doesn’t meet expectations.
While all this has led to many high street travel agencies closing, the benefits are hard to ignore and as the Internet becomes more prevalent this will fast become an even more important means of booking luxury holidays.
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